In a twist that few saw coming, Meta—the tech giant formerly known as Facebook—is in the headlines not for its latest AI innovation or social media pivot but for something far more down-to-earth: food vouchers. What started as a small perk, meant to support employees’ meals during work hours, has reportedly morphed into a freewheeling benefit ripe for unconventional use. From personal dining excursions to online trading for cash, these vouchers have gone beyond their original intent, sparking questions about corporate trust, entitlement, and the cultural nuances of workplace perks.

At first glance, this might seem like a quirky story. But as the details unfold, it reveals an intriguing, more extensive conversation about how workplace benefits are valued, managed, and, at times, creatively reimagined—shedding light on the diverse ways employees interact with company perks across cultural lines.

Cultural Perspectives: U.S. vs. Europe vs. Israel

Misusing food vouchers at Meta reflects broader cultural differences in workplace behavior and attitudes toward benefits.

Employee perks are typically considered part of a comprehensive compensation package in the United States. American corporate culture heavily emphasizes individual choice and freedom, so employees may feel more entitled to use perks as they see fit. This can sometimes lead to blurring ethical lines, as seen in the Meta voucher misuse scandal. For U.S. employees, benefits like food vouchers are often viewed as a reward for hard work rather than a privilege with specific guidelines.

In Europe, particularly in countries like France and Germany, meal vouchers are a common benefit but come with much stricter regulations. European labor laws often specify when and how these perks can be used, reflecting a culture prioritizing fairness and adherence to rules. Misusing such benefits would be seen as unethical and illegal in many cases, and such behavior would lead to swift consequences. This cultural emphasis on regulation and social responsibility means European workers might have stricter boundaries around acceptable use of corporate benefits.

In Israel, the startup culture often fosters a more informal and close-knit work environment. Israeli companies are known for creating strong, family-like bonds between employees and management, and perks are often viewed as a sign of mutual trust and respect. While Israeli workers might enjoy more flexibility in how they use benefits, there is an unwritten expectation that they will do so responsibly. In this context, misuse of benefits like food vouchers might result in a personal discussion between the employee and their manager rather than an official disciplinary process. Israeli workplace culture tends to resolve these issues directly and face-to-face, emphasizing personal accountability within the team.

In Japan, the approach to employee benefits is steeped in a culture of loyalty and obligation. Companies often provide extensive perks, including meal vouchers, to foster a sense of belonging and commitment. However, misusing these benefits would be considered a serious breach of trust. The concept of “wa,” or harmony, is central in Japanese culture, and employees are expected to act in ways that uphold the collective good of the organization. In this context, dishonesty or selfishness regarding perks could lead to significant social repercussions, including loss of face and trust among colleagues.

In Scandinavia, the approach to employee benefits, including meal vouchers, is often characterized by a strong emphasis on equality and social welfare. Countries like Sweden, Denmark, and Norway prioritize fairness in the workplace and have well-established labor laws that govern employee benefits. In these cultures, there is generally a high level of trust between employees and employers, and misusing benefits is typically viewed as a betrayal of that trust.

Scandinavian companies often implement benefits with a communal spirit, expecting employees to use perks like food vouchers responsibly, not only for their benefit but also to contribute positively to workplace morale. Misuse of such benefits could lead to significant reputational damage for the individual and strain relationships within teams, as the cultural expectation leans toward collective responsibility and integrity.

Trust and Accountability

The Meta food voucher scandal reminds us of the complex relationship between trust and workplace culture. In the U.S., where employee perks are often seen as entitlements, companies may face challenges when those perks are misused or taken for granted. By contrast, in regions like Europe, stricter regulations make misuse less likely, while in Israel, Japan, and Scandinavia, the relational nature of work environments encourages more direct forms of accountability.

This incident underscores the importance of understanding cultural differences when managing corporate perks. Companies operating across multiple regions must tailor their policies to their employees’ cultural and legal norms. This ensures that benefits like food vouchers are used as intended and contribute positively to employee satisfaction without exploitation.