Cross-Cultural training



"In a borderless world, the understanding of cultural differences in any cross-border business interaction determines whether the differences will become a negative force or the catalyst for successful collaboration"

What is Cultural agility? It is an individual’s capability to manage culturally diverse settings, having the knowledge, skills, and abilities that enable detecting, assimilating, reasoning and acting on cultural cues appropriately.

In today's global world, your success is dependent on being able to maximize global business interactions with multi-cultural stakeholders and learning skills to bridge cultural gaps.

Working globally, you need to learn to communicate in a culturally appropriate manner, to understand the decision making and negotiation styles of the individuals you are doing business with.

Cross-cultural training is relevant to R & D teams working cross border, maximizing overseas customer business relations, communicating with international branches, investors, international suppliers, and more.

Having cultural agility enables you to build long lasting business relationships based on mutual trust and by interacting in a culturally appropriate manner.

Our training program will provide your team with the necessary tools that will turn them into the professionals they need to be. They will acquire a global mindset and will be able to interact effectively with stakeholders from various parts of the world.


• Are my employees familiar with the business culture of the country we are working with?

• Do I understand the non-verbal communication cues of my colleagues?

• Do I understand the meaning of "professionalism" in the local culture?

• Has my organization been able to penetrate the specified market?

• How flexible, creative and innovative is my team?


The benefits of gaining cultural competency skills will have a direct impact on your organization as follows:

• Acquiring a global mindset

• Understanding the specific market you are interested in doing business with

• Increasing your sales ROI

• Shortening the Time to Market

• Building long-term business relationships

• Building culturally aware teams

• Conducting effective business meetings and impactful negotiations

• Creating an impactful sales pitch taking into consideration the culture of the specific market.

• Lowering procurement costs


A cultural awareness interactive presentation:

A 75-90-minute interactive presentation with a focus on target markets.
Benefits: The participants will increase their cultural awareness and understand the main values that drive the behavior of the target cultures.
Number of participants: No limit

Comprehensive Workshop:

A 4-hour dynamic workshop to be held face-to-face at the client’s premises.
The workshop includes an adjustment of needs evaluation (see below) in-depth understanding of cultural values, tools and skills, case studies, role play, simulations and implementation in order to work seamlessly in target cultures.
Number of Participants: No more than 15

Adjustment of needs:

1X1 assessment interviews with designated individuals in your organization to anchor the understating of the needs and the goals that your organization wants to achieve through the training process.

Post-workshop group follow-up sessions:

3 follow-up group sessions, to be held once-a-month to reinforce the learning, trial and error simulations, and progress evaluation with a focus on challenges encountered.
Can be conducted virtually.
Number of participants: 10-20.

1x1 sessions:

Individual counseling sessions with a focus on preparing the client for specific interaction in target market.
Sessions include pitch-preparation, presentation building for a specific culture, business meetings/negotiations preparation, practicing small- talk and e-mail writing etiquette.

Presentations and workshops can be delivered in Hebrew or English.