Going global is the norm for a growing startup which often translates to your business operating 24/7.
Working with people and customers in the same time zone comes to us naturally. They go to sleep and get up at the same time as us, but working with people in another time zone is bound to present numerous challenges that may affect the workflow. On a given day, you might start your workday in the office, while your overseas colleagues might be done for the day.
One of our global clients with offices in Israel and the U.S. shared the following: “Our R & D center is in Israel, but our sales and marketing are in California. Israel is 10 hours ahead of the U.S. so when my workday begins, the U.S. team is already getting ready for bed. When I’m nearing the end of my day, and I want to schedule meetings with the stateside team, they are sleeping. The reality is that one side is always having to either work very early or very late if we want to have a transatlantic meeting.”
A number of common challenges transatlantic teams face:
All these challenges cause communication gaps, mixed messages, frustration, lack of collaboration and ultimately disrupt productivity. Furthermore, reduced time impacts simultaneous collaboration, which has an impact on the speed of customer service driven companies.
Here are seven tips for conquering the time zone challenges.
Conclusion: Making small changes in meeting schedules and communication channels can drastically improve the company culture, productivity, engagement, and trust.