Articles

2019-06-02

We all speak English, so what’s the problem?

After losing an important deal in China, an Israeli medical device company learned in hindsight that his Chinese counterpart would have appreciated a slower pace with more opportunities for relationship building.
2019-03-31

Email communications – Common challenges and best practices

"Though working in Israel as a professional lawyer before relocating to Silicon Valley, it took me two years to fully understand the different cultural nuances when communicating with my U.S. clients." (Israeli attorney)
2018-07-15

Does Body Language Matter? You Bet it Does!

William Shakespeare said in Troilus and Cressida – ‘There’s language in her eye, her cheek, her lip’. Language is a part of culture and plays a […]
2018-06-26

Working with Gen Z – A Guide to Managing and Retaining this Multicultural Generations

Professional Branding Gen Z is all about growing professionally and personally and offering the Zs perks and benefits may not be the way to go. Give […]
2018-05-16

KIBUN, KARAOKE, AND BUSINESS IN SOUTH KOREA

Israel is the first country, and so far the only country in the Middle East to sign a free trade agreement with South Korea, and there’s […]
2018-05-16

WELCOME TO ISRAEL – ARE YOU READY FOR FAST AND FURIOUS?

What happened to the concept of a straight line, or a line itself, and how did personal space become someone breathing down my neck while I […]
2018-05-16

‘THIS IS VERY INTERESTING…’ THE DANGER OF SIMILARITY

Most of us have visited the United States at some point in our lives. In general, we feel that we know Americans because the US and […]
2018-05-16

The importance of intercultural communication competence in today’s global marketplace

Coordinating and managing people from different cultures within an organizational context represents one of the greatest challenges for the corporate world in the new millennium. One […]