About Us

Orly Ashuach and Arona Maskil are founders and partners at TrainingCQ, with a combined experience of 30 years in international business training, global business consulting and relocation training.

We are senior level cross-cultural counselors and trainers and work with management in various sectors of the industry.

We are representatives of “Country Navigator”, an international cross-cultural training organization and specialize in delivering presentations, workshops, interactive webinars and 1X1 sessions.

Orly Ashuach



B.A. in Business with a concentration in Global Business from the College of Management, Academic Studies and M.S. in International Marketing, Baruch College, New York.

In the last 20 years I have worked in global marketing, managing, sales and business development.
My background includes sales management for the global market of children's products at Keter Plastic.

As part of my relocation to New York on behalf of an international shipping organization I managed their North American business activities.

At Syneron, I was responsible for their global business market and marketing team.
Within this framework, I worked with global business development and production teams.

As a business counselor, I worked with numerous managers and business owners in various sectors.

In my counseling capacity, I worked on maximizing cross-cultural business interactions, leadership development, building and empowering virtual teams, empowering employees, delegating responsibility, goal focused management, management vision building and more.

Arona Maskil



B.A. in Communications and Public Relations from State University of New York and M.A. with honors from the College of Management, Academic Studies, the Department of Behavioral Sciences with a concentration in Family Studies.

I am a leading expert on Israeli, U.S and global business culture and as such conduct workshops and lectures around the world for international organizations on acquiring the necessary skill-sets needed to conduct successful global business interactions. I have worked with organizations such as Intel (U.S.A.), Graebel, Harvard Business School, U.S. Navy, U.S. Department of State, Kimberly-Clark, Mobileye, Magen, Medcon, Abbvie, Alcon Labs, Qualcom, Mellanox, among others.

In Israel, I am a designated country-specialist for Dwellworks, one of the leading international global mobility organizations in the U.S. In addition, I am the cross-cultural trainer of Kan-tor & Acco, a global corporate immigration law firm. Within this framework, I train families and business people on successful acclimation to U.S. culture taking into consideration personal, social, educational, health and organizational adaptation. Through my work, individuals and organizations learn to build successful business relationships taking into consideration the cultural differences.

From 1995-2015, I served as the Director of EducationUSA – Israel (Fulbright Commission), a part of the U.S. Embassy in Israel. Working with EducationUSA, I played a central role in spearheading and developing an inter-cultural training program that has served over the years thousands of students (and their families), post-doctoral scholars and others in successfully relocating to the U.S. as well as facilitated cultural training sessions at the Weizmann Institute, the Technion, Ben-Gurion University and within other academic settings.

Mentoring: Hive/Nest Accelerator Program

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